Responsibilty

Our Responsibility at RAW SUMMERCircularityAt RAW SUMMER, circularity is more than a concept — it's a commitment. We design garments that are meant to last, and to be reused, repaired, and cherished over time. Our ongoing mission is to extend the lifecycle of every piece we create. That means reducing waste at every stage, minimizing our environmental footprint, and actively contributing to a more sustainable, circular economy.Plastic-Free PackagingSince 2020, RAW SUMMER has proudly operated as a plastic-free brand. We’ve eliminated all plastic from our packaging process, choosing instead brown paper bags and banderoles — thoughtful, eco-conscious alternatives. Even our tags are made from organic, biodegradable materials, ensuring that every detail of our packaging aligns with our commitment to sustainability.In This TogetherWe believe in slow fashion — a mindful approach that centers on quality, durability, and affordability. These are the core values that shape everything we create.Did you know that 85% of the ocean’s plastic debris is made up of microfiber waste, largely generated during the manufacturing and washing of garments? We want to change that — together with you.We encourage our community to adopt eco-friendly garment care practices to reduce microfiber pollution. To help, we’ve put together a Clothing Care Guide so you can make conscious choices that benefit both your clothes and the planet.Let’s work together — for the environment, for future generations, and for a cleaner, kinder world.Clothing Care: Love Your Cotton FlaxYour RAW SUMMER pieces are made to endure — but they deserve thoughtful care. Here's how to keep your cotton flax garments looking and feeling fresh:Pre-Washing TipsRead the Label: Always check the care label for specific instructions.Sort by Color: Wash similar colors together to prevent dye transfer. Keep darks and lights separate.Washing TipsMachine Wash: Use cold water (below 30°C / 86°F) on a gentle cycle to protect color and shape.Hand Wash: For delicate pieces, opt for lukewarm water and a mild detergent. Avoid wringing the fabric.Choose Mild Detergents: Avoid bleach or harsh chemicals — your garments (and the planet) will thank you.Drying TipsAir Dry: Lay flat or hang your garments to air dry. Avoid direct sunlight, which can cause fading.Ironing TipsIron While Damp: Slight moisture helps release wrinkles naturally.Inside Out: Iron your garments inside out to preserve their color and finish.Together, let’s build a wardrobe — and a world — that reflects care, conscience, and circularity.